Blurry Vision

Posted on April 10, 2013

Sometimes I find the use of words like vision, mission, values, purpose, inspiration, meaning, etc. to create confusion on which direction an organization should go when they are actually designed to bring clarity. Sure, on paper the difference between vision, mission, and purpose makes sense but how often do we lose their meaning when we attempt to translate them into action.

Effective organizations have an ability to be flexible, remain fluid amidst a moving landscape without becoming lost at sea. In order to do this something must serve as an anchor point to keep the ship upright. I believe the weight of the mission serves this function, providing stability of purpose even as the vision begins to shift.

Mission serves as the lighthouse through the fog of structure, processes, values, inspiration, vision, purpose