What started out as a marketing campaign morphed into something else, which could be part of the reason why the stereotype that United Methodists “believe anything” is still going strong (read Part I and Part II). “Open Hearts. Open Minds. Open Doors.” is not a faith statement but was intended to be a “strategy” to get people into our churches, and yet for many it was taken as something more. There were some who viewed this statement on “openness” as the confirmation of this stereotype. While the effectiveness of this campaign is debatable, I think it worth unpacking a little more.